brand identity

Al Jazeera: America’s Not-So-Warm Embrace

Several years ago when Al Jazeera announced its ambitious plans to expand its TV news footprint from the Middle East to the United States, I scratched my head and pondered the foolishness of such an idea. After all, didn’t Al Jazeera built its brand identity as the propaganda arm for the Intifada and a few […]

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The Flack / By Peter Himler

There are many reasons companies move to change their brand name or graphic identity. These changes range from the subtle like a modification in logo color to something more draconian like an entirely new company name. Invariably the decision to tinker with a brand identity rests on how the brand is perceived in the marketplace, and

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