Peyton Manning: This Bud’s For Me!

As branded sports sponsorships go, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And last night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback delivered it organically to an audience of more than a billion viewers. A paid promo?…… Continue reading Peyton Manning: This Bud’s For Me!