Twitter and Spotify Go Dark

There are many reasons┬ácompanies move to change their brand name or graphic identity. These changes range from the subtle like a modification in logo color to something more draconian like an entirely new company name. Invariably the decision to tinker with a brand identity rests on how the brand is perceived in the marketplace, and…… Continue reading Twitter and Spotify Go Dark

Tech Monopoly Money

A little more than ten years ago, I found myself sitting in the green room of NBC’s “Today” show alongside the founder/CEO of one of our agency’s largest clients, Sun Microsystems. I was asked to accompany Scott McNealy on the morning following his testimony before Congress about Microsoft’s monopolistic ways. I hadn’t previously met Mr.…… Continue reading Tech Monopoly Money

Google Exec Bolts Keynote

Landing clients for speaking gigs at industry conferences is often a key deliverable for PR firms. Some events are more prestigious than others. For example, these last couple of days we’re swimming in the breathless doings at TechCrunch Disrupt, taking place in the Big Apple. Yahoo! chief Marissa Mayer took the stage this morning with…… Continue reading Google Exec Bolts Keynote