There’s nothing like a good facilitator to get a team’s creative juices flowing during an agency brainstorm session. I’ll never forget the late Charlie Farley — yes that’s his real name — after whom Cohn & Wolfe named its creativity award. Charlie had a knack for and a few cool techniques for extracting some out-of-the-box…… Continue reading Not Lovin’ It: Two Ill-Fated Promotions