Embargoes and Exclusives

Media Manipulation or Good PR Strategy? Journalists bristle at the notion of being manipulated by PR people as if they’re some cog in a company’s marketing communications program. Some of their biggest gripes include the PR person’s request to see a reporter’s questions in advance or review his/her story copy prior to publication. More often…… Continue reading Embargoes and Exclusives

The 2019 PR/Media Quiz

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. It was not intended as a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks…… Continue reading The 2019 PR/Media Quiz

Rachel Maddow, Journalist First

A common refrain from the media cognoscenti goes something like this: Try listening, reading or watching those whose views run counter to your own. It may open your eyes to how others see the world. I hear this constantly from friends, family, and way too many social science pundits.  To them I say: bullshit. I will…… Continue reading Rachel Maddow, Journalist First

Pitch Imperfect: PR’s Lost Art

In previous end-of-the-year assessments of the public relations biz, I’ve tackled the following trends and developments: 2015: The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., “we no longer can rely solely on the benevolence of journalists to tell their stories (“New Media & The PR…… Continue reading Pitch Imperfect: PR’s Lost Art

Podcasts for PR Peeps

It’s no secret that podcasting, once left for dead, has a new lease on life now that our mobile devices serve as the primary vehicles through which we acquire news and information. One NYU student writer recently extolled the podcast as “the future of journalism.” The buzzworthy “Missing Richard Simmons,” Buzzfeed’s “Another Round,” and the #1-rated “S-Town”…… Continue reading Podcasts for PR Peeps

2016: When PR Turned to the Dark Side

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Yesterday’s Trump presser was the first salvo in what will surely be a contentious period for news organizations hoping to ferret out the truth.…… Continue reading 2016: When PR Turned to the Dark Side

Newspapers’ Waning Clout in Scalia Battle

As our impossibly divided nation chooses sides in the battle over whether President Obama has the Constitutional right to nominate a replacement for Justice Scalia (hint: he does), more bad news keeps coming about the future sustainability of newspapers: Gannett’s revenue falls on continued declines in advertising sales and circulation https://t.co/NYn5Ip6w2f pic.twitter.com/uz47g9RXfq — Wall Street…… Continue reading Newspapers’ Waning Clout in Scalia Battle

The Shifting Tides Of Media And Journalism

Founded in 2006, PBS MediaShift has been a must-read for anyone toiling in the media trenches. I had a chance to catch up with its founder/executive editor Mark Glaser during his visit this week to New York City where he presided over the second annual Collab/Space New York workshop sponsored by the Donald W. Reynolds…… Continue reading The Shifting Tides Of Media And Journalism

The 2015 PR Quiz (w/ answers)

How quickly things change in the PR business. In fact, how quickly things have changed in every business function — from marketing to sales to CRM to IT! Even with all this tumult, there remains one consistent imperative for managers: to attract and retain talent who’ve kept abreast of the changes in their respective professions.…… Continue reading The 2015 PR Quiz (w/ answers)

Russia Hacking The News

Anyone who follows the machinations of today’s news and social media ecosystems will no doubt recognize the danger to society when factually inaccurate stories catch fire and influence public opinion. We saw this following the Boston Marathon bombings and many other instances when legit, but impulsive journalists share unverified news with their social followers. The Online…… Continue reading Russia Hacking The News