This is the opening line for far too many PR story “pitch” letters emailed to journalists. To call it a cliche would be to state the obvious. In fact, it’s such a hollow greeting — often sent to reporters with whom the publicist has no prior relationship — it becomes a non-starter, if not a…… Continue reading ‘I Hope All Is Well’
Tag: Media Relations
Pitch Imperfect: PR’s Lost Art
In previous end-of-the-year assessments of the public relations biz, I’ve tackled the following trends and developments: 2015: The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., “we no longer can rely solely on the benevolence of journalists to tell their stories (“New Media & The PR…… Continue reading Pitch Imperfect: PR’s Lost Art
Let Hillary Be Hillary
PR Week news editor Frank Washkuch posted an opinion piece today lamenting the Clinton campaign’s shortsightedness in its dealings with the national press corps assigned to cover it. The title of the piece pretty much summed up his sentiment “Time for the Clinton campaign to change course on media relations.” Clinton advance aides create a…… Continue reading Let Hillary Be Hillary