Full Frontal Media: Kylie vs. Kim

No. Kylie Jenner is not a client of my firm’s. In fact, I find her latest PR stunt offensive on so many levels. Yet, here I am writing about it, as an unwitting marketing pawn in a carefully choreographed chess game designed to add more media fuel to the fame flame that has kept her…… Continue reading Full Frontal Media: Kylie vs. Kim

Trump, Cyrus and Swift: Contrasting Characters

In an age when the threshold is high for breaking through the clutter of an incessant news stream, ambitious newsmaker wannabes and their PR enablers have used all kinds of gimmicks to capture the media’s attention. Some are pre-fabricated, while others lack taste. Rare is the staged event that can shake its PR vestiges and emerge as…… Continue reading Trump, Cyrus and Swift: Contrasting Characters