Pay With Lovin

Cash Register Conversations

3 Comments / The Flack / By Peter Himler

Well-intentioned, but awkward is how I would describe two current efforts to engage with customers when it’s not so clear those customers wish to be engaged with. I recently wrote about a McDonalds marketing promotion called “Pay With Lovin” wherein cashiers randomly profiled selected customers to act out an act of kindness in exchange for free […]

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Not Lovin’ It: Two Ill-Fated Promotions

The Flack / By Peter Himler

There’s nothing like a good facilitator to get a team’s creative juices flowing during an agency brainstorm session. I’ll never forget the late Charlie Farley — yes that’s his real name — after whom Cohn & Wolfe named its creativity award. Charlie had a knack for and a few cool techniques for extracting some out-of-the-box

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