Podcasts Jump the Shark
How podcasts have come to dominate the influence economy.
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PR
On the Matter of AI in PR
I recently penned a piece on NotebookLM, an AI platform now in beta at Google Labs. Toward the end, I wrote, “I’m pretty sure I’m just scratching the surface of what this cool new AI tool is capable of doing.” The PR world is ablaze with those claiming to use AI and machine learning technology in their daily
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Is ChatGPT PR-Tested?
I used OpenAI’s Chat GPT content engine for a PR function. This is what I learned.
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White House Communications Team Encounters Turbulence
Did @PressSec’s Staff Seek Journalists’ Questions in Advance? I suppose it’s all relative. Compared to the horrific daily White House press briefings of the last four years — when there were any — the transparent and truthful approach of President Biden’s new Press Secretary Jen Psaki and her team is a breath of fresh air. Didn’t I read that
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Embargoes and Exclusives
Media Manipulation or Good PR Strategy? Journalists bristle at the notion of being manipulated by PR people as if they’re some cog in a company’s marketing communications program. Some of their biggest gripes include the PR person’s request to see a reporter’s questions in advance or review his/her story copy prior to publication. More often
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Where PR is Needed Now
I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis. This is mostly true, except for the brand-focused story angles that are
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November Surprise
More than a few media watchers have audaciously proclaimed that this week’s viral performance by the “President” spells doom for his prospects of re-election come November. I disagree. If there’s one thing we’ve learned in the age of Trump, scandals big and small simply dissipate in a matter of days, if not hours. Some never
Disinformation and the PR Industry
Between Trump and the GOP’s disregard for the truth, and the unwillingness of the major social platforms – Facebook, YouTube, and Twitter – to remove provably false or purposely doctored information from reaching its users, America is poised for a whole lot of hurt in 2020. Now comes the news, thanks to some nifty reporting
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Superhuman or Not
I’ve been following with more than a passing interest the big debate over whether it’s an ethical breach to receive a read receipt from a sent email without the recipients’ knowledge. The controversy stemmed from the invite-only roll-out of the Andreessen Horowitz-funded premium-priced ($30/month) email app called Superhuman, which includes read receipt as a default