White House Communications Team Encounters Turbulence

Did @PressSec’s Staff Seek Journalists’ Questions in Advance? White House Press Secretary Jen Psaki (Photo by MANDEL NGAN/AFP via Getty Images) I suppose it’s all relative. Compared to the horrific daily White House press briefings of the last four years — when there were any — the transparent and truthful approach of President Biden’s new Press Secretary…… Continue reading White House Communications Team Encounters Turbulence

Embargoes and Exclusives

Media Manipulation or Good PR Strategy? Journalists bristle at the notion of being manipulated by PR people as if they’re some cog in a company’s marketing communications program. Some of their biggest gripes include the PR person’s request to see a reporter’s questions in advance or review his/her story copy prior to publication. More often…… Continue reading Embargoes and Exclusives

Where PR is Needed Now

https://youtu.be/54tKQb-buas I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis. This is mostly true, except for the brand-focused story angles that…… Continue reading Where PR is Needed Now

November Surprise

More than a few media watchers have audaciously proclaimed that this week’s viral performance by the “President” spells doom for his prospects of re-election come November. I disagree. If there’s one thing we’ve learned in the age of Trump, scandals big and small simply dissipate in a matter of days, if not hours. Some never…… Continue reading November Surprise

Disinformation and the PR Industry

Between Trump and the GOP’s disregard for the truth, and the unwillingness of the major social platforms – Facebook, YouTube, and Twitter – to remove provably false or purposely doctored information from reaching its users, America is poised for a whole lot of hurt in 2020. Now comes the news, thanks to some nifty reporting…… Continue reading Disinformation and the PR Industry

Superhuman or Not

I’ve been following with more than a passing interest the big debate over whether it’s an ethical breach to receive a read receipt from a sent email without the recipients’ knowledge. The controversy stemmed from the invite-only roll-out of the Andreessen Horowitz-funded premium-priced ($30/month) email app called Superhuman, which includes read receipt as a default…… Continue reading Superhuman or Not

In the Matter of Bezos and The National Enquirer

I was asked by a leading PR industry trade magazine to share some thoughts on Jeff Bezos’s audacious PR gambit aimed at the blackmail-happy National Enquirer and its Trump puppet owner David Pecker. I was hardly alone in acknowledging the fearless guile of the billionaire owner of Amazon and The Washington Post. It prompted my…… Continue reading In the Matter of Bezos and The National Enquirer

The 2019 PR/Media Quiz

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. It was not intended as a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks…… Continue reading The 2019 PR/Media Quiz

Facebook’s Short-Term PR Has Longer-Term Consequences

  In her eye-opening piece this week, The Guardian’s SF reporter Olivia Solon opens the curtain on the draconian efforts by Google, Facebook and presumably others to muzzle their employees from speaking publicly about their company’s doings. Aptly titled “‘They’ll squash you like a bug’: how Silicon Valley keeps a lid on leakers,” Ms. Solon…… Continue reading Facebook’s Short-Term PR Has Longer-Term Consequences

Pitch Imperfect: PR’s Lost Art

In previous end-of-the-year assessments of the public relations biz, I’ve tackled the following trends and developments: 2015: The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., “we no longer can rely solely on the benevolence of journalists to tell their stories (“New Media & The PR…… Continue reading Pitch Imperfect: PR’s Lost Art