Cash Register Conversations

Well-intentioned, but awkward is how I would describe two current efforts to engage with customers when it’s not so clear those customers wish to be engaged with. I recently wrote about a McDonalds marketing promotion called “Pay With Lovin” wherein cashiers randomly profiled selected customers to act out an act of kindness in exchange for free…… Continue reading Cash Register Conversations

A Fourth Estate No More

Several months ago I presided over a Publicity Club of New York panel featuring a handful of reporters and editors from news orgs that could very well represent the future of journalism. They were there to offer the 120+ NYC PR execs in attendance an overview of their “digitally native” approach to news gathering, content publishing and sharing…… Continue reading A Fourth Estate No More