The release, about a city appointment, not only included a quote from Mayor Bloomberg, but it featured two Google-delivered contextual ads. Moreover, one of those ads attacked one of Mayor Mike’s high-profile pet programs. It linked to an organization calling itself Stop NYC Congestion Tax!
Geesh. I’m not sure I’d want my client announcements to be tainted with someone else’s message, especially if that message ran counter to my client’s POV. And that’s true even if the news release distribution company paid us to use its service.