The PR Quiz 4.0 (w/answers)

Posted by on Mar 5, 2014 in Uncategorized | 45 Comments

Last week I had the good fortune to attend a lunch at the buzzworthy ABC Kitchen down the street from my old employer Burson-Marsteller. Our host, AirPR‘s Rebekah Iliff, raised the issue of the lack of technology literacy in the communications industries before this eclectic gathering of PR execs, the founder of a fashion/tech startup and an editor from Entrepreneur magazine.

I suggested that she consider developing a survey to back up the assertion that a vast majority of communications pros simply lack the technical skills to flourish in the new digital world order.  I then mentioned the questionnaire I developed and administered to prospective agency hires as a means to assess fluency in the daily doings of our industry.

It’s been several years since the last quiz, i.e., light years in terms of the communications biz, so I thought it was time for a refresh. To view the quiz without the answers, visit my Forbes column.

The PR Quiz v 4.0

Q1) Rank the following in order of their number of unique visitors per month:



__5_ Buzzfeed

__2_ Huffington Post

__1_ Yahoo! News

Q2) Which company did Facebook NOT purchase in the last year?

________Snapchat (though not for lack of trying)_____________

  • What’s App
  • Branch
  • Titan Aerospace
  • Sportstream
  • Snapchat

Q3) Match the following journalists with their PREVIOUS and CURRENT places of work (from the list below):

____NYTimes_______Brian Stelter______CNN______

___Daily Beast/Newsweek___Tina Brown_______TBD______

___NBCUniversal______Vivian Schiller_____Twitter______

___WSJ AllThingsD____Peter Kafka_____Re/code________

___Reuters______Peter Lauria_____Buzzfeed_______

_____WSJ______Jessica Lessin_____The Information______

____NYTimes_____Bill Keller______Marshall Project________

___CNN/Daily Beast___Howard Kurtz_____Fox News Channel______

____NYTimes_______Nate Silver____ESPN_________

_____WSJ AllThingsD____Kara Swisher_____Re/code_______

_____CNBC______Darren Rovell____ESPN________

  • CNBC
  • The Wall Street Journal
  • NBC News
  • The New York Times
  • The Daily Beast
  • Marshall Project
  • The Information
  • Reuters
  • CNN
  • ESPN
  • Re/code
  • Politico
  • Buzzfeed
  • Twitter
  • Facebook
  • Fox News Channel
  • TBD

Q4) Fill-in the cities where the following media outlets are based:

KGO-TV ______San Francisco_______

______Austin (TX)_________Herald-Statesman

The Guardian _______London (UK)___


KCBS Radio _______San Francisco__



NY1News ________NYC____

The Wrap ______Los Angeles_____

Politico _______Washington DC____

Mediaite _______NYC____

The Daily Show ______NYC____

Q5) Which countries do the following TV networks call home?

NHK ________Japan________

BBC ______UK__________

TF1 _______France__________

CCTV _____China__________

RAI ________Italy__________

RT _______Russia (though not aired there)___

CBC ______Canada__________

HBO _______USA__________

Globo _______Brazil_________

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