Last week I had the good fortune to attend a lunch at the buzzworthy ABC Kitchen down the street from my old employer Burson-Marsteller. Our host, AirPR‘s Rebekah Iliff, raised the issue of the lack of technology literacy in the communications industries before this eclectic gathering of PR execs, the founder of a fashion/tech startup and an editor from Entrepreneur magazine.
I suggested that she consider developing a survey to back up the assertion that a vast majority of communications pros simply lack the technical skills to flourish in the new digital world order. Â I then mentioned the questionnaire I developed and administered to prospective agency hires as a means to assess fluency in the daily doings of our industry.
It’s been several years sinceÂ the last quiz, i.e., light years in terms of the communications biz, so I thought it was time for a refresh. To view the quiz without the answers, visit my Forbes column.
The PR Quiz v 4.0
Q1) Rank the following in order of their number of unique visitors per month:
__2_ Huffington Post
__1_ Yahoo! News
Q2)Â Which company did Facebook NOT purchase in the last year?
________Snapchat (though not for lack of trying)_____________
- What’s App
- Titan Aerospace
Q3) Match the following journalists with their PREVIOUS and CURRENT places of work (from the list below):
___Daily Beast/Newsweek___Tina Brown_______TBD______
___WSJ AllThingsD____Peter Kafka_____Re/code________
_____WSJ______Jessica Lessin_____The Information______
____NYTimes_____Bill Keller______Marshall Project________
___CNN/Daily Beast___Howard Kurtz_____Fox News Channel______
_____WSJ AllThingsD____Kara Swisher_____Re/code_______
- The Wall Street Journal
- NBC News
- The New York Times
- The Daily Beast
- Marshall Project
- The Information
- Fox News Channel
Q4) Fill-in the cities where the following media outlets are based:
KGO-TV ______San Francisco_______
The Guardian _______London (UK)___
KCBS Radio _______San Francisco__
The Wrap ______Los Angeles_____
Politico _______Washington DC____
The Daily Show ______NYC____
Q5) Which countries do the following TV networks call home?
RT _______Russia (though not aired there)___
Q6) Rank the following by their number of users: