The PR Quiz 4.0 (w/answers)

_6__Google+

__4_LinkedIn

__?_Snapchat

Q7) In which social media channels do “selfies” typically reside (and propagate)?

______Instagram

______Facebook____

______Twitter____________

______Snapchat (albeit temporarily)___________

Q8) Name three companies that epitomize the “collaborative economy:”

__________Uber______________

__________AirBnB____________

__________IndieGoGo_____________

Q9) Name the owners of these Twitter handles:

@sarahcuda _____Sarah Lacy of PandoDaily_________

@jack _________Jack Dorsey of Square, Twitter_____________

@carr2n _____     David Carr of The New York Times__________

@TheEllenShow______Ellen Degeneres________

@finkd________Mark Zuckerberg_____________

@nicknotned______Nick Denton of Gawker_____________

@jennydeluxe______Jen Wortham of The NYTimes___________

@pmarca ________Marc Andreessen______________

@fivethirtyeight________ESPN’s Nate Silver_________

@peretti _________Buzzfeed’s Jonah Peretti____________

Q10) Which of the following news organizations (from the list below) are NOT using “native advertising” or “sponsored content?”

__________ALL ARE___________      __________________________

  • Atlantic Monthly
  • Mashable
  • Buzzfeed
  • The New York Times
  • Associated Press
  • Forbes
  • NPR
  • Washington Post
  • The Economist
  • TIME Inc.

Q11) What does this code do?

<a href= ”   ” </a>

__This code surrounding a URL in an HTML-written  blog post links to the site

Q12) What do you know about the following news sites/orgs/apps?

Re/code NBCUniversal-backed tech-mostly news site started by former WSJ AllThingsD staffers (e.g., Mossberg, Swisher…)

The Information New tech news subscription site formed by former WSJ tech columnist Jessica Lessin

NowThisNews Lerer Ventures-backed video-driven mobile news app

Quartz Zach Seward-founded, Atlantic Media-owned “digitally native” news site

First Look Media eBay founder Pierre Omidyar’s new investigative news venture (Glenn Greenwald, and other big-named activist journalists)

Circa Mobile-only news app (Anthony De Rosa of Reuters now there)

Skift Travel news site founded by paidContent founder Rafat Ali

PandoDaily Tech and investigative journalism site founded by former TechCruncher Sarah Lacey

The Awl NYC-based culture news site co-edited by Choire Sicha

Paper Facebook’s new news reader mobile app

Medium _Twitter founder Evan Williams’s platform to democratize all the world’s content and its creation.  (This PR person edits Medium’s  “Adventures in Consumer Technology” Collection)

Q13) Is this statement true or false and why?

“News organizations are on a hiring binge of late for reporters/producers.”

Many mainstream news orgs, especially newspapers, continue to face ad revenue shortfalls and thus are belt-tightening.  The advent of deep-pocketed civic-minded investors, e.g., Pierre Omidyar, Jeff Bezos and others may reverse that trend…_Concurrently we’re seeing the growth of new media brands from Buzzfeed to Vox Media to Re/code to Twitter making it seem like it’s a good time to be in digital journalism, and it may very well be.

Q14) Rank the following in terms of viewership:

__2*_ ABC “Good Morning America”

_1__ NBC “Nightly News”

__3*_ NBC “Today”

__4_ CBS “This Morning”

__5_ CNN “The Situation Room with Wolf Blitzer”

*neck & neck of late

Q15) What are:

Appointment TV Watching (first-run) TV programming as it is broadcast

Time-Shifting Watching DVR’d or digitally streamed shows at one’s leisure

Binge Viewing Watching a series’ multiple episodes in just a few sittings (time-shifted), a la Netflix

The Second Screen Watching TV with a mobile tablet in your lap to which related content and conversations stream live

Chromecast Google’s uber successful and eminently affordable (at $35) plug-in to your smart TV that allows wi-fi TV program streaming from your laptop or tablet

Q16) In “House of Cards,” what happened to Zoe Barnes in the first episode of season 2?

_________Spoiler Alert (ans: eliminated) ______________

Q17) What do Aereo, HBO Go and Netflix have to do with the future of television? 

All are attempting to re-invent how TV viewers take their TV.  Aereo, which is in litigation, grabs the free over-the-air broadcast TV signals, converts them into HD and lets subscribers DVR and view at their leisure.  HBO Go lets cable subscribers (for now) watch HBO programs on their mobile devices via broadband.  Subscription-based Netflix not only produces acclaimed original series, but releases a season’s worth of episodes in a single shot. 

 

45 comments

  1. It’s remarkable to go to see this web site and reading the views of all mates
    concerning this article, while I am also eager
    of getting familiarity.

  2. Providing you are a Director or employee of a company,
    these payments are an allowable deduction against the Corporation tax liability of
    the company. This is the major reason that has using a health insurance
    policy in place is vital for your lifestyle. For more of
    marketing and business technology tips visit us at Global
    IT Users ‘ The Marketing and Technology Blog providing solutions to the Challenges you are facing in the IT Sector today and find a change in the business activities you are doing.

  3. In many cases, they rush out to their local appliance
    retailer and get the first washing machine that the salesperson pitches towards them.

    When a washer features close to this much room it is possible to wash a higher degree of laundry previously, which will help save time and cash.

    Although much less expensive like a car or possibly a washer and dryer, computers represent a huge expense to lots of people.
    After using this product we are once again finding a clean, fresh
    smelling wash without any residual odor.

  4. Hey there this is kinda of off topic but I was wondering if
    blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding expertise so I wanted to
    get advice from someone with experience. Any help would be enormously appreciated!

  5. Thật sự cảm ơn bạn đã chỉ ra sự hạn chế mà VNUNI luôn nói trước với mọi KH.
    Mỗi 1 sản phẩm đều có lịch sử phát triển khác nhau và xuất phát điểm cũng
    khác nhau. Nếu mình nhớ ko nhầm thì bên Tin học trẻ cũng phát triển phần mềm Tiger từ những năm 2006 hoặc
    trước đó (vì năm đó mình có đi triển lãm tuần lễ tin học ở Giảng võ
    và gặp các bạn trẻ bên ấy, mình rất ấn tượng sự
    nhiệt tình của các bạn THT hồi đó).

  6. Bear in mind that the extra you drink, the extra you will require to urinate, which
    signifies the release of even much more toxins from the entire
    body. You may also consider getting tested for food allergies.
    You can use a normal, store-bought moisturizer, just like you normally
    would after cleansing your face.

  7. Earns: $298 stipend per week + money earned from completing jobs.
    Apart from the tall stilettos, Lady Gaga has been known to make
    up for her diminutive 5’1 figure with large headwear, sometimes even in the form of an oversized bow made out of her own hair.
    But there has been a turnaround for this industry,
    which was nothing short of a wonder.

  8. Your style is really unique in comparison to other people I’ve read stuff from.
    Thank you for posting when you’ve got the opportunity,
    Guess I’ll just book mark this blog.

  9. Wonderful article! That is the kind of information that are meant to be shared
    around the internet. Shame on Google for not positioning this
    submit higher! Come on over and visit my site .
    Thank you =)

  10. Please llet me knoow if you’re looking for a article writer for your
    site. You have some really good posts and I believe I would bbe a good asset.
    If you ever want to takie some off the load off, I’d
    really like tto write some content for your blog in exchange for a link back to
    mine. Please shoot me an e-mail iff interested.
    Many thanks!

  11. The e-e-book is often used around the globe as long as you
    now have a pc with an Internet connection. (Since you are reading this article, you have
    equally)The system is easy to understand, too. You will only require
    22 minutes or so daily to see the effects, on account of the straightforward
    floorboards physical exercises and cardio cheat page!
    Each and every download features bonuses like no cost
    membership to cellulite files and money-lower back promise,
    amongst others. Naturally, the internet streaming video clips and Pdf file courses are the meats of Truth About Cellulite, as
    we say. But one can find demerits to the product, way too.

    You will need to commit time, energy and effort into really putting into action the system, one example is.
    Nonetheless, perseverance is expected in everything that you passionately want in your life.So, is the Truth
    About Cellulite well worth your hard earned dollars?
    Yes, it is but the assumption is that you should have an open mind to the
    treatments proposed by Joey Atlas and you should actually get
    off your butt to rid the cellulite on your thighs, hips and butt.

  12. On the other hand, the electric battery alone isn’t large and the dedicated
    graphics chipset negates just about any potential advantage from your processor’s onboard GPU.
    The hardware drivers can cease working anytime without prior
    notice which may be consequently of merely one sort of change or even one
    other which have came about the manufacturers’ finish.
    Another boutique gaming PC company, Maingear is among the younger manufacturers, since it was founded in 2002.

  13. An outstanding share! I’ve just forwarded this
    onto a co-worker who had been conducting a little research on this.
    And hee in facct bought me lunch simply because I stumbled upo it
    for him… lol. So let me rewotd this….
    Thanbk YOU for the meal!! But yeah, thanx for spending time to discuss
    this matter here on your webb page.

  14. I have been browsing online more than 3 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the web will be much more useful than evera before.

    michael kors outlet online

  15. Hi there woyld you mind letting me know which web host you’re utilizing?
    I’ve loaded your blog in 3 different internet browsers and I
    must say this blog loads a lot faster then most.
    Can you suggest a good internet hosting provider att a reasonable price?
    Kudos, I appreciate it!

  16. Havve you ever thought about including a little bit
    more than just you articles? I mean, what you say is important and all.

    Nevertheless imagine if you added some great photos or
    videos to give your posts more, “pop”! Your content iss excellent but with images and video clips, this site could definitely be one off tthe greatest in its field.
    Good blog!

  17. you’re in point of fact a good webmaster. The web site loading speed is amazing.

    It kind of feels that you’re doing any distinctive trick.

    In addition, The contents are masterwork. you’ve performed a great activity in this matter!

  18. Hi there! I realize this is somewhat off-topic but I needed to ask.

    Does managing a well-established website like yours require a massive amount work?
    I’m brand new to blogging however I do write in my diary everyday.
    I’d like to start a blog so I will be able to share my own experience and feelings online.
    Please let me know if you have any kind of
    ideas or tips for brand new aspiring bloggers.
    Thankyou!

  19. Hi there, I found your site via Google while looking for a related subject,
    your web site came up, it appears to be like great. I have
    bookmarked it in my google bookmarks.
    Hello there, just become alert to your blog through Google, and located that it’s really informative.
    I am going to be careful for brussels. I’ll appreciate if you proceed this in future.
    A lot of folks might be benefited out of
    your writing. Cheers!

  20. I blog quite often and I genuinely thank you for your content.
    Your article has really peaked my interest. I will book mark your website
    and keep checking for new information about once a week.
    I subscribed to your RSS feed too.

  21. Wow that was strange. I just wrote an really long comment but
    after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again.
    Anyways, just wanted to say wonderful blog!

  22. With havin so much written content do you ever run into any problems of plagorism or copyright
    infringement? My website has a lot of completely unique content I’ve either
    authored myself or outsourced but it appears a lot of it is popping it up all over the web without
    my permission. Do you know any methods to help protect against content from being stolen?
    I’d definitely appreciate it.

  23. Hi to every , since I am really eager of reading this website’s post to be updated regularly.
    It consists of good information.

  24. Great web site you have here.. It’s difficult to find good quality writing like
    yours these days. I honestly appreciate people like you!

    Take care!!

  25. I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit
    more often. Did you hire out a designer to create
    your theme? Exceptional work!

Comments are closed.