Martin Nisenholtz, New York Times Co. senior vice president and head of New York Times Digital, today presided over a significant announcement in the evolution of the online version of The New York Times. Come September, TimesSelect, as it is called, will debut at $49.95 annually for access to select op-ed columnists, news stories and archives.
Unlike the WSJ Online, home subscribers to The Times will NOT have to pay anything extra to take advantage of this special access. Martin is interviewed today about it on paidcontent.org.
With online revenues outpacing off-line revenues, today’s announcement is a good move financially for the newspaper-of-record. It ensures a second “robust” revenue stream moving forward. I wonder, however, how this new firewall will affect The Times’s enviable ranking as one of the most linked-to news sites.