Tut: The Sequel


Who’s the publicist for the King Tut exhibit in L.A.? Wow! For an art exhibition that is essentially a re-tread of an earlier one, the amount of top-tier media coverage has been impressive (and unusual) to say the least. From ABC and CBS News to Newsweek, NPR, CNN, The New York Times, National Geographic, and multiple wire service stories thrown in, Tut is everywhere.

L.A. can be a decent media market, especially for “back-of-the-book,” e.g., entertainment, cultural, or lifestyle stories. Borrowing a page from that city’s biggest industry, the L.A. office of Chicago-based PR firm Golin-Harris has capitalized on Tut’s existing strong brand awareness to make the sequel a boffo hit. Kudos all around.