“All he needed was a $2,000 Canon camera, a $6 piece of fabric for a backdrop and a pair of work lights from Home Depot. Mr. Buckley is an example of the Internetâ€™s democratizing effect on publishing. Sites like YouTube allow anyone with a high-speed connection to find a fan following, simply by posting material and promoting it online…Mr. Buckley said he was earning over $100,000 from YouTube advertisements.”
It reminded me of the kitchen table businesses that spawned out of eBay in its nascent stages.
But it’s not only consumer-generated video that’s proliferating and profiteering online. Virtually every marketing-driven enterprise I know is experimenting with professionally produced digital moving images to draw eyeballs and drive business.
Just this week, my NYTimes.com client bowed a fab new marketing campaign in which a dozen recognizable personalities — from Cynthia Nixon to Kenneth Cole and Padma Lakshmi (above) to the Giants Defensive Linebacker Justin Tuck (incongruously paired with actress Lynn Redgrave) – wax poetic on what about NYTimes.com gives them a charge. Its definitely worth a visit.
Separately, my old friend Josh Seftel pointed me to a similar online video campaign that he directed for MIT. Called The Human Factor, it too showcased a range of individuals — not of the celebrity variety — but equally alluring. The nine featured students talked effusively about their academic and extracurricular endeavors. The link was sent to MIT’s donor base, which apparently responded in a big $$$ way.