Why The Flack?

The term “flack” is a pejorative in public relations circles, yet this is often how journalists describe PR professionals. Personally I am not a big fan of this tag, but it is what it is. By sharing best practices and exposing ethical lapses, it is my hope that “the flack” will follow “the hack” into semantic oblivion.

1 comment

  1. <span>The correct spelling is FLAK and comes from the second world was Flugzeug Abwher Kannonen the German version of Anti Aircraft !</span>

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