Worth the Wait?


EuroDisney started out much the same way: with negative media coverage of the sparse attendance at the brand extension of the popular theme park. Today, word from the beta-testing of the soon-to-open Hong Kong Disneyland is negative, but for quite the opposite reasons. The facility cannot accommodate the large throng of visitors, which has led to long queues, food shortages and short tempers.

Rather than admit that some kinks still need to be worked out, Disney officials, in a nod to investors, defiantly refused to limit the number of daily visitors. Spokesperson Esther Wong says the company is “confident we can manage peak day attendance in the future and have designed our marketing and sales plan to manage attendance at Hong Kong Disneyland throughout the year.”

(Tell that to those in line at the ladies’ restrooms!)