About Flatiron Communications


After leading the media teams for several esteemed global PR firms, Peter jettisoned the big agency world to form Flatiron Communications, a future-forward NYC-based PR and digital media consultancy offering emerging and established companies the latest communications tools and strategies to advance their business goals. Prior to Flatiron, he served as Executive Vice President & Chief Media Officer for Edelman Worldwide after 11 years with WPP’s Burson-Marsteller as Executive Vice President and Head of the agency’s U.S. corporate and strategic media team, as well as the agency’s worldwide spokesperson.

Prior to that, Peter was Senior Vice President and Media Director for six years at B-M sister agency Cohn & Wolfe, which followed five years at Hill and Knowlton where he led the agency’s broadcast and consumer media relations group as the firm’s youngest-named Vice President. He began his career with three years at New York City-based entertainment PR firm Robert Zarem Inc.

(A selection of high-profile projects on which he has worked can be found here.)

Peter comfortably straddles the worlds of traditional PR and digital communications, frequently lecturing and writing about the two on his blog and previously for Forbes.com. He also founded and serves as editor for the Medium publication¬†“Adventures in Consumer Technology,” which has 46,000+ followers. He tries to maintain an active presence on social media including on Threads, Bluesky, Post.news, TwitterX, LinkedIn, Instagram, TikTok, Facebook, Quora, Pinterest, and elsewhere.

Staffing/Service Model

Flatiron Communications LLC was founded just as the “gig economy” was taking hold.¬†The firm draws on a network of seasoned public relations, content marketing, and digital media professionals to advance clients’ business interests and reputations. Every client-service team is led by Himler and is comprised of dedicated specialists selected for how well their skill sets and industry expertise match the client’s communications needs.