About Flatiron Communications


After leading the media teams for several esteemed global PR firms, Peter jettisoned the big agency world to form Flatiron Communications, an NYC-based consultancy offering best-in-class services to emerging and established companies. Prior to Flatiron, he had served as Executive Vice President & Chief Media Officer for Edelman Worldwide after 11 years with WPP’s Burson-Marsteller as Executive Vice President and Head of the agency’s U.S. corporate and strategic media team, as well as B-M’s worldwide spokesperson.

Prior to that, Peter was Senior Vice President and Media Director for six years at B-M sister agency Cohn & Wolfe, which followed five years at Hill and Knowlton where he led the agency’s broadcast and consumer media relations group as the firm’s youngest-named Vice President. He began his career with three years at New York City-based entertainment PR firm Robert Zarem Inc.

(A selection of high-profile projects on which he has worked can be found here.)

Peter comfortably straddles the worlds of traditional PR and digital communications, frequently lecturing and writing about the two on his blog and for Forbes.com. He also established and serves as editor for the Medium publication¬†“Adventures in Consumer Technology,” which has 48,000+ followers, and pens a blog on Substack. He maintains an active presence on social media including on Twitter, LinkedIn, Instagram, Facebook, Quora, Pinterest, and several others.

Staffing/Service Model

Flatiron Communications LLC was founded just as the “gig economy” was taking hold.¬†The firm draws on a network of seasoned public relations, content marketing, and digital media professionals to advance clients’ business interests and reputations. Every client-service team is led by Himler and is comprised of dedicated specialists selected for how well their skill sets and industry expertise match the client’s specific communications needs.