Many of today’s most viral story memes originate with coverage from trusted media sources. Yet, traditional mainstream media outlets no longer have the lock on driving a national conversation. Today, the conversation is as likely to emanate from sites Recode, Politico, Axios, The Wrap, Wired, and Buzzfeed, as they are from The New York Times, AP, Bloomberg, CNN, NBC News or the Wall Street Journal. Read More
Most of us are familiar with the three legs of the marketing stool: paid (advertising), earned (publicity), and owned (original content) each of which is used to varying degrees to drive one communications strategy. Less familiar are hybrid models such as earned/owned (contributed) and paid/owned (sponsored) on which online publishers increasingly rely and which editorial-centric PR pros are best-equipped to create. Read More
Digital/Social Media Strategy
Companies can no longer rely exclusively on the benevolence of journalists to advance their marketing communications objectives. Current and prospective stakeholders today take their news and information from myriad sources whenever and wherever they please. Read More
Conferences and Media Appearances
Peter Himler has served as a speaker and panel moderator at numerous conferences over the years. Identifying and organizing speaking opportunities for clients at influential conferences and trade shows is an increasingly important strategy for reaching prospective customers. Every industry today offers such opportunities, though in 2020, all move to virtual. You can inquire about future appearances or interviews here, and you can see some of Peter’s appearances on these blog posts.
Communications and Media Training
Many executives and subject matter experts go about their media interviews by simply answering the journalists’ questions. While it is important to deliver on the reporter’s expectations, the real purpose of availing oneself for a media interview is to advance your messaging agenda. As head of the media training units for several of his former agencies, Peter has successfully media-trained scores of C-suite executives on the techniques and language needed to see their words appear in a story or on television. Flatiron also has an advantage over the specialty firms that offer only communications training: we actually identify and secure the journalist for the interview, giving us crucial foresight on what to expect.
- Executive/Brand Positioning
- Crisis/Issues Management
- Media Event Creation and Production
- Marketing Sevices
- Editorial Services