Many of today’s most viral stories originate with coverage from trusted media sources. Yet, legacy media no longer has the lock on driving a national conversation. Today’s memes often emanate from “influencer” sites like Quartz, Recode, VoxMedia, Politico, TechCrunch, Gothamist, The Wrap, The Information, Wired, and Buzzfeed. Then there’s the conversation on Twitter and the exploding world of newsletters created by former journalists. Yes, The New York Times, The AP, Bloomberg, the Wall Street Journal, CNBC, and CNN still have the power to persuade, but the way in which influential reporters get their story ideas today has undergone a sea change.
The successful engagement of editorial gatekeepers across the media-sphere remains a core deliverable for every PR firm in business today. With this said, the number of seasoned media relations pros, i.e., those who understand, empathize, and successfully engage with increasingly beleaguered journalists, continues to dwindle.
Flatiron offers its clients access to a range of new tools and technologies to help them identify exactly which influencers will be the most receptive to their story, or can help catalyze news coverage. The firm and its founder have built a reputation for editorial smarts and the successful navigation of the vastly changed and changing media landscape.
A complete list of services offered by Flatiron Communications is here.