Companies can no longer solely rely on the benevolence of journalists to advance their marketing communications strategies. Their current and prospective stakeholders today take their news and information from myriad sources whenever and wherever they please.
It is thus necessary to selectively build one’s digital footprint across a wider range of media channels than ever before — from legacy news outlets to influential blogs & newsletters to pertinent social channels and even paid influencers. A story amplified on Facebook, Instagram, or Twitter can be as important for driving customer action as the news story that initially catalyzed the “conversation.”
Flatiron can help you navigate the new digital media landscape to advance your company’s message online and off.
A complete list of services offered by Flatiron Communications is here.