PRSA Refreshed

I had a chance to catch up with the leadership of PRSA this week over a noisy, but superb Italian meal overlooking New York’s Columbus Circle. Joining me were the organization’s incoming chairperson and CEO Rosanna Fiske, president and COO Bill Murray and PR associate director Keith Trivitt whom I know from his former life toiling for my PR pal Richard Laermer.

PRSA’s leaders Murray and Fiske

Here are some of the areas we covered (amidst the din of an apparently very popular New York eatery).

  • What are Ms. Fiske’s priorities as she prepares to take the helm as PRSA’s chair and CEO?
  • Is the APR designation still valid, and what value does it offer professionals?
  • What does PRSA do to protect the integrity and ethics of the profession?
  • What’s driving the profession’s robust popularity as a career choice?
  • What is the organization doing to help those adversely affected by the economic downturn?
  • Does PRSA condone the use of stealth advocacy groups?
  • Has PR’s portrayal in pop culture (reality TV series, etc.) helped or hurt the industry’s reputation?

I know. The audio is not the best — hey this was a bustling restaurant in New York’s Time Warner Center — but the conversation was a good one, and hit on some key issues affecting today’s PR professional. (RT: 25 minutes)