The hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have turned to marketing-driven content that natively mimics editorial to invigorate reader engagement and revenue. Suddenly, a cottage industry has risen to help commercial entities come off as, well, less commercial. […]
Content is King, Distribution is Queen Read More »
In a previous post, I referenced the abundance of year-end predictions in the PR, marketing and media spheres. Rather than jump onto that bandwagon alongside our industry’s many pundits and prognosticators, I decided instead to share some thoughts on what I believe has been a short-sightedness by PR firms in embracing new media schemes to
PR’s Mandate in 2013 Read More »
It’s next to impossible to keep track of all the tech, media, advertising and PR industry events that occur during any given month. On the horizon are CES, which continues to reign supreme for consumer tech and electronics buffs, while South By Southwest (SXSW) does the same for interactive, music and film aficionados. Then we
Talking Tech, Media & PR Heads Read More »
