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Category: NBA

Slam Dunk?

My old friend Gary Zarr, a Rubenstein alum who recently left the top PR and Biz Dev slot at the American Museum of Natural History to run marketing and PR for the NBA, has his first crisis on his hands.It involves a new study by some Ivy League economists who claim a racial bias on…… Continue reading Slam Dunk?

Published May 2, 2007
Categorized as crisis management, NBA, PR, public relations, racial bias, referee

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