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Category: Unvarnished

Trusting Anonymity

One of my sons is an elite high school athlete. I recently noticed an unsupported negative comment about his play on one of the popular discussion boards for his sport.I decided to analyze this anonymous person’s posting history, and determined that it emanated from a father of a player on a rival team. It wasn’t…… Continue reading Trusting Anonymity

Published April 5, 2010
Categorized as anonymity, astroturfing, craig newmark, PR, trust barometer, Unvarnished, yelp

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