When I first reported on the Apple Watch as it readied for launch, the piece was written as an imagined internal conversation in Cupertino about how best to market the wearable tech fashion accessory. Some of what I penned actually had prescience. Much of it didn’t. We’re now more than three months into it, and […]
A Jilted Apple Watch Read More »
Cupertino, CA (Early 2014) Setting: A conference room at Apple headquarters where members of the vaunted company’s marketing communications team have gathered to map out a strategy to launch the much-anticipated Apple Watch. PR executive 1: We must make the Watch launch as big as anything we’ve launched in the last five years. We’ll all be looking
Apple Watch: Behind Imagined Doors Read More »
