I used OpenAI’s Chat GPT content engine for a PR function. This is what I learned.
Category: The Flack
It Will Take a Global Village
COP27, the annual UN Climate Conference, drew a vast audience with one shared goal.
Where Founders, VCs, Creators, and Journalists Collide
In Toronto’s Distillery District In my last post, I offered some personal observations and select conversations from several media panels at the 2022 Collision Conference, which just concluded in Toronto. Here I’d like to share some memorable moments, which included taking the ContentMakers Stage alongside three path-breaking entrepreneurs who built their companies by helping gamers…… Continue reading Where Founders, VCs, Creators, and Journalists Collide
Collision’s Audacious Return to Toronto
It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. This year the tech confab returned big time, with a sold-out audience of 35,000+ and more than a fair share of forward-thinking founders, entrepreneurs, VCs, and established tech giants and luminaries to fill the nearly four days of programming…… Continue reading Collision’s Audacious Return to Toronto
Making Cents of News Subscriptions
Paywalls be damned! If you’re an avid news consumer, like me, or your profession demands it, like mine, you’re no doubt alarmed by the toll your daily habit is taking on your wallet. A quick tally of the digital news outlets to which I subscribe puts my annual outlay at around $1635. You do the…… Continue reading Making Cents of News Subscriptions
Substack, Media Fragmentation & PR
How the Explosion in News Creators impact Communications Pros It was inevitable. The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists…… Continue reading Substack, Media Fragmentation & PR
PR Firms: Doing Well, But Doing Good?
Can An Industry That Advocates for its Clients to Embrace ‘Social Good’ Practice What it Preaches? It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. We’ve seen big oil companies retain PR agencies to publicly tout their social good…… Continue reading PR Firms: Doing Well, But Doing Good?
White House Communications Team Encounters Turbulence
Did @PressSec’s Staff Seek Journalists’ Questions in Advance? White House Press Secretary Jen Psaki (Photo by MANDEL NGAN/AFP via Getty Images) I suppose it’s all relative. Compared to the horrific daily White House press briefings of the last four years — when there were any — the transparent and truthful approach of President Biden’s new Press Secretary…… Continue reading White House Communications Team Encounters Turbulence
Embargoes and Exclusives
Media Manipulation or Good PR Strategy? Journalists bristle at the notion of being manipulated by PR people as if they’re some cog in a company’s marketing communications program. Some of their biggest gripes include the PR person’s request to see a reporter’s questions in advance or review his/her story copy prior to publication. More often…… Continue reading Embargoes and Exclusives
Dogma Be Damned: Set Real Journalists Free
For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. After all, aren’t most PR pros charged with positioning their clients more favorably in news and feature stories? (There are strategies to achieve this.)