It’s (Not) the Real Thing

It’s (Not) the Real Thing

A number of authoritative voices I follow on Twitter today collectively glommed onto the long-simmering issue of PR-driven corporate speak under the banner “Worst Press Release Ever?” The catalyst for the extra-carbonated Twitter cooler conjecture was a post by the Wall Street Journal’s “The Deal” blog titled “Coke: Most Unintelligible Press Release Ever?” In it, […]

Torched

Torched

PR Week picked up on an FT report Friday that the Chinese government has invited a number of U.S. and UK PR firms to help it mitigate a most unwanted media spotlight. The assignment would be separate from the work H&K has undertaken on behalf of the Beijing Olympics Organizing Committee, and instead focus on […]