It’s (Not) the Real Thing

A number of authoritative voices I follow on Twitter today collectively glommed onto the long-simmering issue of PR-driven corporate speak under the banner “Worst Press Release Ever?”The catalyst for the extra-carbonated Twitter cooler conjecture was a post by the Wall Street Journal’s “The Deal” blog titled “Coke: Most Unintelligible Press Release Ever?”In it, The Journal’s…… Continue reading It’s (Not) the Real Thing

Torched

PR Week picked up on an FT report Friday that the Chinese government has invited a number of U.S. and UK PR firms to help it mitigate a most unwanted media spotlight.The assignment would be separate from the work H&K has undertaken on behalf of the Beijing Olympics Organizing Committee, and instead focus on improving…… Continue reading Torched