Eighteen months ago, Forrester’s Sean Corcoran took a stab at an org chart to illustrate the new interactive marketing paradigm. Specifically, he attempted to further define terms popularized by several digital thought leaders for the types of media campaigns clients have at their disposal to advance their marketing goals, i.e., owned, paid and earned. Here’s…… Continue reading Paid, Earned & Owned: Revisited
Category: Forrester
PR DOES Drive Sales…
Last week, Forrester senior analyst Jeremiah Owyang, a prolific and astute observer of web strategies (and someone whom I hold in high esteem), posted a link to a new, sobering USC Annenberg study on the state of the PR agency business. (It dovetailed well with the Council of PR Firms’ own look at the state…… Continue reading PR DOES Drive Sales…
The New Pitch
Engage, pitch, annoy, alienate… Whatever category you fall in, all PR pros have one shared lament: a desire for closure. How many story pitches have you made over your career that went nowhere?I’m not talking about having the phone slammed down after you deliver your spiel. I’m talking about no reply whatsoever…zero…zilch…silence.I don’t mind rejection.…… Continue reading The New Pitch