The Man Here’s to the Crazy Ones (circa 1997) narrated by Steve Jobs A nervous 23-year-old Steve Jobs about to go on TV (via BusinessInsider) To Steve Jobs on his 30th Birthday (via The Next Web) Steve Talks to Apple Marketing Team in 1997 (via Ad Age) Steve Jobs Macworld 2001 (Tour of First Apple […]
Your Weekend Viewing Read More »
Apple co-founder Steve Jobs (photo: Reuters) A much buzzed-about piece in wunderkind Justin Smith’s The Atlantic titled “Steve Jobs’s Law” explains “Why Founders Make the Best Leaders.” It was accompanied by an iconic and familiar image of Mr. Jobs wowing the cult of Mac at one of his soon-to-be legendary product launch events. Author James Kwak writes: “Still,
Rock Star Founders Read More »
The year was 1986. I was toiling in Hill and Knowlton’s Broadcast Media department under the tutelage of George Glazer. Our focus was almost exclusively on media training and broadcast media placement. For the latter, the program pickings were rather slim by today’s standards: the network morning talk and evening news shows, a couple of
Eighteen months ago, Forrester’s Sean Corcoran took a stab at an org chart to illustrate the new interactive marketing paradigm. Specifically, he attempted to further define terms popularized by several digital thought leaders for the types of media campaigns clients have at their disposal to advance their marketing goals, i.e., owned, paid and earned. Here’s
Paid, Earned & Owned: Revisited Read More »
An Australian economics professor professes to know the secret PR sauce that led to the “implausible” disappearance of Apple’s biggest crisis in recent years: “AntennaGate.” Surely you remember the hyperbolic iPhone 4 launch and the ensuing issues from a misbehaving antenna. (Thank goodness for duct tape.) In a fresh re-hash of the incident in Harvard Business
Apple’s Secret PR Sauce Read More »
Kindle v iPad Kindle sticks it to Apple’s iPad with its new TV spot. I wonder how Amazon will deal with the product enhancements Apple released today – multi-tasking, printability…? I Want My New Twitter! The big news this week from the social spheres entails Twitter’s simple redesign and enhanced functionality. Not only is the
Friday’s Video Views Read More »
Yes. I admit it. I was one of the 8999 some odd Apple-holics glued to Gizmodo’s live feed of Steve Jobs’s latest star turn in San Francisco today. When that feed melted down, I abandoned that gadget blog and re-fired up my Safari 4 to watch the stage show via the Apple.com site. Then, somewhere
Amazon and SONY’s Bite of the Apple Read More »
Here we are again: back to Apple. Tell me: don’t all digital roads eventually lead back to Apple? Well, from a PR perspective, actually not. The proprietor of this blog has allocated a decent share of space to the PR peccadilloes of Cupertino’s (and the world’s) most famous company. Many of my previous Apple-related posts
Jobs Speaks, People Listen Read More »
During a recent Publicity Club of New York media panel, I brought up the downside of real-time news, citing Silicon Valley Insider‘s Henry Blodgett’s now-famous faux pas in which he broke the “story” of a supposed Steve Jobs heart attack. The report was wrong…as further evidenced by Mr. Jobs’ star turn in a tux at
Drudge-Driven News Read More »
Perhaps New York Times tech editor Damon Darlin’s post on the Gadgetwise blog also deserved inclusion on the Times’s MediaDecoder blog. It reported on the cryptic email his office and other tech journos received today from Apple’s PR machine. Keeping with the company’s fabled adherence to communications secrecy, the note simply announced that Apple planned
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