Apple of My Life

The year was 1986. I was toiling in Hill and Knowlton’s Broadcast Media department under the tutelage of George Glazer. Our focus was almost exclusively on media training and broadcast media placement. For the latter, the program pickings were rather slim by today’s standards: the network morning talk and evening news shows, a couple of…… Continue reading Apple of My Life

Big Agency: Social Cred Scorecard

Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.This is clearly a loss for Porter-Novelli…… Continue reading Big Agency: Social Cred Scorecard

Brand WPP

Adweek reports today that a team from WPP has landed creative duties for Mazda North America, besting three esteemed ad agencies including “Omnicom Group’s DDB in Los Angeles (with sister shop Organic), MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo. and the incumbent, independent Doner in Southfield, Mich.”In all honesty, I was…… Continue reading Brand WPP

The Wiz

The Wall Street Journal’s ad reporter Suzanne Vranica today raised a relatively overlooked, but not unimportant dimension of Michael Jackson’s multi-dimensional life. In so doing, she brought back some good memories.My first brush with the child star happened by phone. It was shortly after “The Wiz” had shuttered on Broadway and just before the show’s…… Continue reading The Wiz