Big Agency: Social Cred Scorecard

Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.This is clearly a loss for Porter-Novelli…… Continue reading Big Agency: Social Cred Scorecard

The Social Season

So many new media confabs, and no clones available to attend them. I thus decided to stay local to audit Stowe Boyd’s inaugural Social Business Edge event held at Fleishman Hillard’s New York offices yesterday.I had a chance to hear Mr. Boyd’s overview of the business world’s new social order, the acerbic and entertaining wit…… Continue reading The Social Season

Big Agency Digital Cred

The namesake of Ragan’s PR Daily today called out Fleishman-Hillard (NYSE: OMC) CEO Dave Senay with the following tweet: @MarkRaganCEO Fleishman CEO doesn’t tweet, has no Facebook page, and uses ghostwriters to help with his blog Mr. Ragan’s goal: to incite eyeballs to his daily aggregated PR newsfeed. This particular piece took those he baited…… Continue reading Big Agency Digital Cred

All I Ever Wanted to Be Was a…

The current issue of IDD magazine online explores the public relations quagmire currently confronting the investment banking industry. In a piece titled “Occupational Hazard,” some of our industry’s bold-faced names share their advice on just how to rebuild IB’s sullied reputation.(President Obama’s quip on Leno last night suggesting that our best & brightest forgo careers…… Continue reading All I Ever Wanted to Be Was a…