Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.This is clearly a loss for Porter-Novelli…… Continue reading Big Agency: Social Cred Scorecard
Category: porter novelli
Augmented Activation
Steve Etzler and his crew at the Business Development Institute (BDI) drew some 300 attendees to CUNY Graduate Center (the former B. Altman Department Store) in NYC last week. The Mobile Social Communications Conference featured keynoter Naveen Selvadurai, co-founder of the “fastest-growing” location-based social network FourSquare.FourSquare co-founder Naveen SelvaduraiNaveen summed up FourSquare’s underlying mission in…… Continue reading Augmented Activation
Friday’s Video Views
This week’s edition of Video Views features the always edgy Michael Wolff, the always cutting-edgy Robert Scoble, Conde Nast’s wired consumer marketing prexy, Yahoo on the Cote D’Azur, Omnicom’s Porter Novelli on women and social media, and the great American uniter — soccer.Newser’s Newsmaker-in-Chief on News Corp’s Newsmaker-in-ChiefNo stranger to these pages, Newser’s, Vanity Fair’s,…… Continue reading Friday’s Video Views