I decided to take a look back at the PR/social/marketing pundits’ predictions for 2011. Fortunately the wiki I created a year ago to crowd-capture the more prominent of these prognostications remained intact.Below are those skewed to or posted by PR professionals (even though I admit that PR, as a discipline, has bled across the entire marketing communications…… Continue reading PR/Social Predictions: Who Got it Right?
Category: Ogilvy
SxSW by Day
Austin has its many charms as a city. Not unlike Cambridge/Boston, it has a river running through it with rowers in unison gliding their skiffs under its bridges. The architecture is a mix of the modern and gritty. Some have compared it to Tribeca but without putting a gaping hole in your wallet. I’m especially…… Continue reading SxSW by Day
Tech/Media Travels in NYC
IGNITION at New York’s Time-Warner CenterA flurry of client activity kept me from this space last week, and this week looks like much of the same. I did manage to slip away from my office on Friday to attend two conferences: Ketchum’s Respect the Internet and Business Insider’s IGNITION. The first was held on Lafayette…… Continue reading Tech/Media Travels in NYC
Big Agency: Social Cred Scorecard
Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.This is clearly a loss for Porter-Novelli…… Continue reading Big Agency: Social Cred Scorecard
Buzz Agents(ies)
“Ogilvy PR and its 360 Degree Digital Influence group led by Bell, is a leader in the social media and comprehensive digital marketing arena and helps clients navigate an increasingly complex and rapidly changing digital environment.”Hmmm. Sounds like a typical press release. Hey, it is!When I think of the PR firms that are leading the…… Continue reading Buzz Agents(ies)