PR/Social Predictions: Who Got it Right?

I decided to take a look back at the PR/social/marketing pundits’ predictions for 2011. Fortunately the wiki I created a year ago to crowd-capture the more prominent of these prognostications remained intact.

Below are those skewed to or posted by PR professionals (even though I admit that PR, as a discipline, has bled across the entire marketing communications spectrum):

Big Social Media Trends for 2011″ (Dec. 22, 2010)
Jeremy Woolf

“11 Public Relations Trends for 2011” (Dec. 22, 2010)
Keith Trivitt

“My Predictions for 2011” (Dec. 26, 2010)
Shel Israel
Global Neighbourhoods

“PR to Face Myriad Challenges in 2011” (Dec. 29, 2010)
Ronn Torossian

“The Top 15 Marketing and Social Media Trends to Watch in 2011” (Jan 2, 2011)
Rohit Bhargava
Influential Marketing Blog

“Eleven Digital Trends to Watch in 2011” (Jan 5, 2011)
Steve Rubel & David Armano
Edelman Digital

“10 Ways Social Media Will Change in 2011” (Jan 6, 2011)
Ravit Lichtenberg

Ogilvy’s Rohit Bhargava

While each of the above includes some very worthwhile, if not prescient take-aways, hindsight has made me appreciate the clairvoyance of my pal Rohit Bhargava, one of the founders of the 360 Digital Influence Group at Ogilvy.

Here’s Rohit’s list, which is accompanied by a slide show:

  • Likeonomics
  • Approachable Celebrity
  • Desperate Simplification
  • Essential Integration
  • Rise of Curation
  • Visualized Data
  • Crowdsourced Innovation
  • Instant PR & Customer Service
  • App-fication of the Web
  • Reimagining Charity
  • Employees As Heroes
  • Locationcasting
  • Brutal Transparency
  • Addictive Randomness
  • Culting Of Retail

I was able to add my own two cents as part of an industry round-up titled “#PRin2012: 12 Trends That Will Change Public Relations,” compiled by trade association PRSA a few weeks back. I plan to post my full submission, “PR in 2012: Social Validation,” on these pages shortly. Happy new year, and thanks for hanging with me in 2011.


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