If you’ve been keeping tabs on this blogger’s Twitterstream, you’re (painfully) aware that I finally made my way to Austin for the 2012 South by Southwest Interactive Festival. No longer a Newbie, I earned the 2012 SXSW Sophomore Badge on Foursquare upon arrival at Austin Bergstrom Airport.Whooppeee! Let the games begin. At last year’s SXSW, […]
Foursquare Rules SXSW Read More »
Outside Austin Convention Center (credit: Brittany Ryan) It must be that silly SXSW season again. I caught my pal Brian Solis’s tweet of the name of the opening keynoter for the 2012 SXSW Interactive festival in Austin. He’s Baratunde Thurston of The Onion, which this week celebrated the 3 million mark in Twitter followers. (Who’d
SouthBy the Numbers Read More »
Few will dispute how the social media revolution has spawned a range of new communications competencies, if not industries. These burgeoning industries feature companies that specialize in SEO and SEM, Facebook engagement strategies, online listening and measurement tools, digital video production, mobile engagement solutions, and the list continues to expand. Of all the industries created
SxSW via CNN If you’ve visited these pages over the last week, you’ll have seen a decent helping of posts from this year’s South by Southwest Interactive conference, (i.e., it was overwhelming!). Here’s CNN’s 3-minute look at the sites and sounds from Austin’s (and the world’s) biggest geek fest. (Via SxSW Website) Tyson’s Bird Addiction
Friday’s Video Views Read More »
Unlike last year when location-based services Foursquare and Gowalla dominated the discourse coming out of SxSW, this year’s conference had way too many dimensions to declare a single company or technology as the clear winner. Some companies had great marketing and PR, but less than perfect applications. While others had mind-blowing apps, but PR and
And the Winner at SxSW is… Read More »
PepsiMAX lot at SxSW Buddy Media’s Michael Lazerow Buddy Media chief Michael Lazerow took to the pages of the influential BusinessInsider yesterday to anoint SxSW as simply a “must-attend” event. He observed that SxSW Interactive today is larger than SxSW Music in which the legendary festival has its roots. What has suddenly driven the interactive
SxSW: A Perfect Storm Read More »
CNN’s Poppy Harlow w/ IAC’s Barry Diller Two of the more notable keynote interviews at SxSW happened Monday morning. The first featured CNN business reporter Poppy Harlow’s chummy tete-a-tete with IAC chairman Barry Diller before a packed house at the Austin Convention Center. The second showcased two Twitter-verified luminaries – Mashable founder Pete Cashmore and
Diller & Crowley @SxSW Read More »
Austin has its many charms as a city. Not unlike Cambridge/Boston, it has a river running through it with rowers in unison gliding their skiffs under its bridges. The architecture is a mix of the modern and gritty. Some have compared it to Tribeca but without putting a gaping hole in your wallet. I’m especially
South by Southwest is such an overwhelming and all-consuming experience, it’s impossible to fully capture its myriad sights and sounds. I saw one tweet that suggested starting a conference concierge business to help attendees sort it all out. Complementing the hundreds of keynotes, panels, exhibitions, and sponsor promotions are the parties by companies seeking to
Okay. I’m a newbie here, at least according to the Foursquare badge that declared as much upon my check-in at Austin’s Bergstrom airport. I suppose the other give-away was when my wife convinced me to abandon the 100+ person line for taxis after a ten minute spell with no cabs in sight. “Marketwatch’s” media maven
