NeXT PR

NeXT PR

I headed back to PR Week’s NeXT Conference at The Times Center on Wednesday, and managed to catch most of Gil Schwartz’s keynote presentation in which he ran through a litany of supposed “PR problems.” You may know Schwartz by his Fortune magazine nom de plume, Stanley Bing. In his Clark Kent day job, Schwartz […]

Big Agency: Social Cred Scorecard

Big Agency: Social Cred Scorecard

Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry. This is clearly a loss for […]