Metrics Buzz

Metrics Buzz

Doesn’t the discipline of reputation management fall squarely in the domain of the PR professional? Apparently no longer in today’s land grab of blurred marketing functions. Nielsen Buzzmetrics’s Pete Blackshaw, no stranger to the word-of-mouth marketing measurement scene, now sees gold in the execution of online reputation management programs. In a ClickZ piece today, penned […]

De-Optimizing Strategies

De-Optimizing Strategies

MSNBC.com’s savvy Internet-watcher Bob Sullivan today dissects a company that apparently sat in on one of Converseon founder Rob Key’s* presentations at a search strategy or WOMMA conference. Mr Key pioneered much of what’s happening in the booming area of “search engine reputation management,” if not the term itself. Of course, the company on which […]