Those of you who have heard me pontificate on the state of PR in 2011 will no doubt have heard me say that even with all the disruption, my clients still clamor to see their products, services and POVs positioned positively in the media. And hopefully that positive media attention will measurably accrue to their […]
Mining Twitter Influentials Read More »
Who in our field hasn’t advised their clients to increase their investment in monitoring what’s being said about their products, services and issues in the social spheres? It’s not just listening to the conversation, but the digitally smart companies have empowered so-called “social media representatives” to engage detractors, primarily for the purposes of distracting them
Social Lip Service Read More »
Over the years, this blog has examined how ordinary citizens and eventually bona fide newsmakers — from NGOs to CEOs to politicos — have the capacity to create, manage and syndicate original content, in effect giving them mostly unchecked control over their “media” personas. The advent of blogs, sponsored Facebook sites, Twitter feeds and YouTube
Conversation M̶i̶n̶i̶n̶g̶ Declining Read More »
In his PR Squared blog post “When Clients Want Coverage in Your Blog: Social Media Ethical Dilemmas,” my buddy Todd Defren frames the debate with the following two questions: Should clients be allowed to leverage the agency’s (or its staffers’) brand to promote their own? Should the agency principal ask a well-known staff blogger to
Mining Influence Without Twitter & Facebook Read More »
We all know about mining the online conversation and the value it has for individuals, institutions and enterprises trying to get a read on their online reputations. This increasingly vital PR function also provides an early-warning system for potential PR peccadilloes, as well as an opportunity to engage and catalyze brand evangelists. Yet, I sit
Twitter and Media’s Atomization Read More »
I just came back from the Lincoln dealer, which had finally fixed the dent in my roof caused by a failed roof rack. (When I arrived to collect my car, the owner smiled at me and said “squeaky wheel.”) You may remember my post on the Monday after the July 4th weekend wherein I ranted
Comcast Listens…At Last Read More »
Doesn’t the discipline of reputation management fall squarely in the domain of the PR professional? Apparently no longer in today’s land grab of blurred marketing functions. Nielsen Buzzmetrics’s Pete Blackshaw, no stranger to the word-of-mouth marketing measurement scene, now sees gold in the execution of online reputation management programs. In a ClickZ piece today, penned
For many of the digital cognoscenti, blogging is so passé. What with Twitter, Seesmic, Qik and countless other tools that tout and tweet, who has time for that once-heralded, longer-form RSS-enabled conjecture? It’s just so outré. But for the rest of America, e.g., those outside of Silicon’s valleys and alleys, the weblog remains very much
Yesterday The Guardian reported on a new social media product called “Sway” that not only mines the online conversation, but purports to “influence” that conversation. Sherrilynne at StrivePR pointed to the piece. Sway’s makers at the UK-based marketing group Creston make no claims about lowering one’s cholesterol. Instead, the company’s “Director of Influence” had this
