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Category: Ben Popken

Social Lip Service

Who in our field hasn’t advised their clients to increase their investment in monitoring what’s being said about their products, services and issues in the social spheres? It’s not just listening to the conversation, but the digitally smart companies have empowered so-called “social media representatives” to engage detractors, primarily for the purposes of distracting them…… Continue reading Social Lip Service

Published May 3, 2011
Categorized as American Airlines, Ben Popken, Consumerist, conversation mining, Erick Schonfeld, Social engagement, TechCrunch

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