Doesn’t the discipline of reputation management fall squarely in the domain of the PR professional? Apparently no longer in today’s land grab of blurred marketing functions.Nielsen Buzzmetrics’s Pete Blackshaw, no stranger to the word-of-mouth marketing measurement scene, now sees gold in the execution of online reputation management programs.In a ClickZ piece today, penned by Doug…… Continue reading Metrics Buzz
Ahhhh. The news release. That poor, beleaguered PR tool that has died a thousand deaths, only to be reborn — optimally and socially speaking.This morning I was greeted with a text message from media maven Lisa Kovitz who tipped me to our friend and mediabistro.com doyenne Laurel Touby’s answer to the myriad unsolicited (and misguided)…… Continue reading Socially Optimized or Optimally Socialized?