StubHub Throws Away Its Shot

Posted by on May 23, 2016 in The Flack | One Comment
StubHub Throws Away Its Shot

It’s no secret that consumer-facing, social-savvy brands treat “influencers,” i.e., those with sizable followings on Twitter, Instagram, Snapchat and elsewhere with greater respect than other, more casual users of these channels. Even minor influencers, e.g., like me, obtain special treatment when publicly grousing about a disappointing experience. Case in point: last week, I ordered an […]

When Journalism Fails to Deliver

Posted by on May 2, 2016 in The Flack | 4 Comments
When Journalism Fails to Deliver

                  Today one of the most astute chroniclers of all things technology tossed his former fellow tech scribes under the bus for their inability to separate fact from fiction when it came to the scientific claims of one prickly healthcare startup CEO. I’m talking about Theranos of […]

Schumer’s No Trainwreck

Posted by on Apr 5, 2016 in The Flack | One Comment
Schumer’s No Trainwreck

My wife and I finally had a chance to catch up on some flicks during last weekend’s rain-fest in New York. (There’s only so much bingeing one can do on “House of Cards,” “Billions” and “Vice.”) We decided to test our tolerance for the tasteless “Trainwreck,” the tortured NYC love story written by and starring […]

Keep Politics Out Of Your Business

Posted by on Mar 30, 2016 in The Flack | 6 Comments
Keep Politics Out Of Your Business

As an agency owner and keen observer of the circus that doubles as the American political process this election year, I’m finding it difficult to hold my tongue. I was reminded of this recently when tech influencer and newly minted VR executive Robert Scoble laid down the rules for continued inclusion in his Facebook-capped group […]

Trump Campaign Manager Accosts Reporter

Posted by on Mar 9, 2016 in The Flack | No Comments
Trump Campaign Manager Accosts Reporter

The industry’s most effective public relations professionals zealously guard and champion the interests of their clients. They know the mindsets of those they’re paid to serve and what keeps them awake at night. Sometimes, however, this unfettered devotion crosses an ethical boundary as several folks witnessed last night when Donald Trump campaign manager Corey Lewandowski […]

Can Vice Be Trusted?

Posted by on Mar 4, 2016 in The Flack | One Comment

Washington Post long-time media reporter Paul Farhi today takes to task millennials’ favorite media empire Vice for allegedly modifying or expunging news stories in order to placate or avoid embarrassment for its advertisers. He wrote: “But there’s another side to Vice’s pace-setting journalism and dramatic business rise. At times, the company has blurred the lines between […]

Newspapers’ Waning Clout in Scalia Battle

Posted by on Feb 17, 2016 in The Flack | No Comments

As our impossibly divided nation chooses sides in the battle over whether President Obama has the Constitutional right to nominate a replacement for Justice Scalia (hint: he does), more bad news keeps coming about the future sustainability of newspapers: Gannett’s revenue falls on continued declines in advertising sales and circulation https://t.co/NYn5Ip6w2f pic.twitter.com/uz47g9RXfq — Wall Street […]

Detritus In My Inbox

Posted by on Feb 12, 2016 in The Flack | No Comments
Detritus In My Inbox

As a veteran PR professional and sometimes journalist, I am frequently on the receiving end of emailed story pitches from other PR types. More often than not, I empathize with the sender, offering tips on how to improve his or her pitch. (One tip: I write about media, tech and marketing/PR…only.) On a single day […]

Peyton Manning: This Bud’s For Me!

Posted by on Feb 8, 2016 in The Flack | 3 Comments
Peyton Manning: This Bud’s For Me!

As branded sports sponsorships go, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And last night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback delivered it organically to an audience of more than a billion viewers. A paid promo? […]

Content Marketing Is So Last Year

Posted by on Jan 15, 2016 in The Flack | One Comment
Content Marketing Is So Last Year

KIMOJI’S APP LAUNCHES TOMORROW!!! pic.twitter.com/aXl8hiMobn — Kim Kardashian West (@KimKardashian) December 20, 2015 Many in my line of work will view the title of this post as heresy. Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to […]