Ad Tech Wars

Posted by on Jun 26, 2019 in The Flack | No Comments

At the recent Collision Conference, I had the pleasure of taking the stage alongside The Trade Desk‘s co-founder/CTO Dave Pickles and AdRoll Group president Scott Gifis. We talked about the fast-changing and increasingly complex world of data-driven advertising in the age of programmatic and connected television.

We opened the session by gauging whether the audience of 1000+ had heard of these acronyms: DSP, OTT, and SVOD. Only a small minority had.

Pickles has been in the industry for more than ten years and is surprised at the rapid uptake of connected television, while Gifis focused on cross-channel marketing and measuring results, among much more.

 

 

 

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