It has been six months since I last posted a list of must-read books for the digitally minded PR and marketing types among us. Here is the latest compendium of long-form works that hopefully will complement the information bursts that incessantly stream across your desktops, laptops, iPads and smart phones.I’m certain I missed a few,…… Continue reading Digital Reading Room
Category: Bernoff
A Summer’s Read
Next time you’re in a room with a group of your agency colleagues, go around the table and ask each one to name the last career-related book they’ve read. Better, ask them to name the last three books they’ve read period.Now don’t be alarmed by what comes back (or doesn’t, as the case may be).…… Continue reading A Summer’s Read