Bernoff Archives - Flatiron Communications

Digital Reading Room

It has been six months since I last posted a list of must-read books for the digitally minded PR and marketing types among us. Here is the latest compendium of long-form works that hopefully will complement the information bursts that incessantly stream across your desktops, laptops, iPads and smart phones. I’m certain I missed a […]

A Summer’s Read

Anderson, Battelle, Bernoff, Bhargava, Breakenridge, Gillmor, Heath, huba, Israel, Li, Libert, literature, McConnell, Moran, PR, Scoble, social media, Solis, Spector, Tapscott / By Peter Himler

Next time you’re in a room with a group of your agency colleagues, go around the table and ask each one to name the last career-related book they’ve read. Better, ask them to name the last three books they’ve read period. Now don’t be alarmed by what comes back (or doesn’t, as the case may

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