My old friend and former Burson-Marsteller colleague Gene Grabowski took the spotlight yesterday in a New York Daily News profile regarding his latest high-profile client Roger Clemens.The piece, which appeared on the sports pages of the NYC tab, cited Gene’s current PR specialty — sports stars behaving badly: “Grabowski is no stranger to ESPN; he…… Continue reading Rocket’s Rep
Have you ever been asked to defend your chosen profession’s contributions to society? It’s a no-brainer for physicians, environmentalists, scientists, firemen, technologists, etc.. But what about the lowly PR practitioner? What do we offer that elevates mankind? Without getting too philosophical here, I suppose our value lies in the work we do to more effectively…… Continue reading Fight Fire with PR?