It’s All Chinese To Me


Citing pressure from its members, the Niemen Foundation at Harvard cancelled the scheduled media training session for Chinese officals who had hoped to brush up on the U.S. media in preparation for their playing host to the 2008 Olympic Games. It’s incredulous to me that media training, message development, etc. is still viewed insideously by members of the fourth estate. Who doesn’t do this nowadays, and doesn’t a well-trained spokesperson for a corporate, government, NGO or non-profit enterprise make for a better-informed and more articulate interview? Clearly, trained journalists have sufficient moxie to cut through any spin.