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Niche Media No More

In case you haven’t noticed, those once “niche” websites are all grown up and are challenging the hegemony of the biggest news brands on the planet. Buzzfeed founder Jonah Peretti, in his internal (posted externally) email to employees “Is History Repeating Itself?”, summed it up like this: “We have so much to learn from these […]

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Ambushed

NYU’s Jay Rosen NYU’s Jay Rosen is a very smart fellow. I’ve heard him speak on many occasions about the transformation taking place in the worlds of media and journalism. He even joined one of our Publicity Club of New York panels back when the sea change had not fully taken hold. I was thus

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Jackson Intervention

With Michael Jackson mania poised to start all anew, it’s curious to watch how Mr. Jackson, once k.a. “Wacko Jacko,” may emerge as a whole new fellow. Here’s a tweet from the west coast editor for The Daily Beast: KateAurthur Kudos to the Michael Jackson fans mad about the movie whitewashing the “grim truth” for

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Bribing Bloggers

PR Newser’s Joe Ciarallo and AllThingsD’s Peter Kafka’s eyebrows were respectively raised when a PR (?) rep for the upcoming ad:tech conference attempted to barter for their editorial coverage. Here’s a piece of the proposed offer as outlined in an email: “ad:tech will provide: * Twitter announcement of your involvement with ad:tech New York to

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Sidewiki’s PR-ospects

The digital marketing cognoscenti are nearly unanimous in their advice to newbie clients seeking to manage/advance their brands’ online reputations. Listen first! After all, how could a company know where to apply its marketing/PR muscle (and tools of engagement) without knowing what is being said about it? Listening to (or monitoring) the online conversation is

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World Series PR Pitch

It made perfect sense. Why not glom onto the current national obsession for the national pastime to spark media interest in your company’s predictive technologies? I’m speaking of course about the baseball playoffs, and more specifically about the two teams that will end up in the season-ending best-of-seven. One enterprising company claims to have analyzed

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