PR’s Rising and Falling Tides

Two disparate but thoughtful views of our industry emerged in the media over the past week or so. The first, a buoyant look at the industry by a writer at The Economist who seemed to take his cue from Al and Laura Ries’ four-year-old tome The Fall of Advertising and Rise of PR.

The second, coming from a former reporter at another venerable UK-based publication, The FT, takes a decidedly less bullish view of the industry. Writing for Silicon Valley Watcher, Tom Foremski portends a huge shake-up for traditional PR practitioners, and transformation ahead.

No one can argue that a sea change is afoot for PR pros. Taken together, these two pieces elucidate the industry’s unique strengths and future challenges.